Mrs. Field’s – The World’s Most Snackable Cookie

When Mrs. Field’s set out to reintroduce a beloved classic, the mission was simple: make it impossible to resist. The campaign leaned into humor, appetite appeal, and confident simplicity, giving the iconic cookie a fresh, modern voice.

Playful lines like “Snack like no one’s watching” and “Inhalable. (No one’s judging.)” turned indulgence into an attitude, while bold, minimal layouts kept the focus on warm, chewy goodness

The result? A campaign that redefined a classic with swagger proving that when you’re the world’s most snackable cookie, less copy and more craving say it all.

Warm copy, golden tones, and that fresh-out-of-the-oven feeling. These Einstein Bros. print posters reminded everyone why carbs still have a place in our hearts.

CD / AD: Favio Moreno

CW: Chris Dodgen

A new chapter of champions was written. Comerica Bank proudly stood with the Texas Rangers — celebrating the 2023 pennant win and a partnership built on grit, heart, and hometown pride.

CD/AD: Favio Moreno

Acima – “Currency for All”

Acima set out to challenge the old financial order with a bold mission: make access, not credit, the new standard. The “Currency for All” campaign turned a lease-to-own service into a social movement — one rooted in fairness, inclusion, and financial empowerment.

The result? A brand reborn as a voice for the financially overlooked — and a campaign that didn’t just advertise inclusion, it made it the new currency.

CD/AD: Favio Moreno

A playful nod to Deep Ellum’s creative soul. This banner turns a streetlight into a spotlight. Bright colors and bold type celebrate a neighborhood that’s been keeping Dallas weird and wonderful since 1873. Designed to make you look twice and smile every time.

A fast-cut craving machine. Bold visuals and cheeky copy turned simple rewards and delivery tech promos into a must-watch slice of internet joy.

Hot, fast, and delivered with flavor.

AD: Favio Moreno

CW: Noah Bailey / Zach Cornwell

CD: Tyler Kitchens

Animation by Giant Ant

Crave delivered in a click. These inbox-ready bites turned every tap into the thrill of opening a hot, fresh pizza box. Biweekly Pizza Hut email offers were served up to a national audience.

ACD: Favio Moreno

Bold shapes, radiant color, and nature simplified. This mural transforms the Dallas Arboretum’s garden space into a vibrant celebration of growth and optimism. The oversized florals, set against fields of blue, green, and sun-drenched orange, capture the joy of blooming seasons and the harmony between modern design and natural beauty.

Artist: Favio Moreno

Simple, bold, and baked to perfection. These weekly direct mail offers use a clean, no-fuss layout that delivers impact fast, just like a fresh, straight-from-the-oven slice.

SR. AD: Favio Moreno
ACD: Bob Poe
CW: Chris Dodgen

A larger-than-life slice of street art. Hand-painted Mural that turned a pizza joint into a local landmark.

Bright, bold, and bursting with flavor. Every line brought the same sizzle and swagger as the Chili’s menu itself. Weekly emails delivered out to over 20 million hungry fans.

SR. AD: Favio Moreno
CW: Darrell Loden

A loyalty program that actually felt like a party. Playful design and punchy headlines made rewards sound too good to skip.

SR. AD: Favio Moreno
CW: Darrell Loden

Sweet, salty, and just a little savage. These tongue-in-cheek Valentine’s posts gave fast-food love a playful twist. Wendy’s served up a little extra sweetness for the day of amore.

SR. AD: Favio Moreno

When Wendy’s launched their Pulled Pork BBQ Sandwich, they went straight for the smoky, saucy hearts of every pork lover in sight. The campaign even introduced a new “fragrance” — that unmistakable “just stepped away from the smoker” aroma that makes your coworkers think you grilled your lunch instead of grabbing it from the drive-thru.

SR. AD: Favio Moreno
ACD: Whitney Cates Amézaga
CW: Darrell Loden

When hunger hits at those questionable hours of the night, Wendy’s has your back. A little midnight mischief, a lot of premium energy — cool tones and bold typography turned those 2 a.m. cravings into a full-on brand flex.

SR. AD: Favio Moreno
CW: Chris Dodgen

A smile worth opening. Clean design, friendly tone — making dental reminders feel more like invitations than chores.

SR. AD: Favio Moreno
CW: Darrell Loden

Grazie mille, bella!
A thank-you with Italian flair — sleek, flashy, and full of charm.
Because even saying thanks feels faster in a FIAT.

Illustration/Poster Design: Favio Moreno

Your home is your castle and at Pergo they know that, so they launched a mobile site with integrated customer home improvement stories.   

SR. AD: Favio Moreno
ACD: Bob Poe
CW: Chris Dodgen

Make sure you’re never denied service. These torso garments charm their way past any dress code.

Built for the ones who never stop moving. These tees roll with the same easy confidence as a smooth ride; bold, playful, and made to go wherever the day takes you. Designed for Transit Bicycle Co.